Headquartered in Denmark and founded in 1973, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. ProDesign is well aware that Danish design is admired for its clean and simple lines, consistent high quality and unique ability to combine lightness of form with functional strength.
ProDesign embodies these elements in its eyewear collections to create a look and appeal which is unmistakably Danish. Prodesign Denmark consistently produces fresh, funky styles that distinguish wearers with their style. A key goal in Prodesign’s approach is to create eyewear that generates a synergy between the face and the frame ensuring that the two come together in a beautiful and harmonic look.
As Prodesign’s team says “It is actually quite easy to design frames which are beautiful in the window at the opticians, on the shelf, and even on long distance on the street. The true challenge is to make products for the face not for the window – We make them for the face!”